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  • Book Overview & Buying Programming MapReduce with Scalding
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Programming MapReduce with Scalding

Programming MapReduce with Scalding

By : Antonios Chalkiopoulos
4.3 (6)
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Programming MapReduce with Scalding

Programming MapReduce with Scalding

4.3 (6)
By: Antonios Chalkiopoulos

Overview of this book

This book is an easy-to-understand, practical guide to designing, testing, and implementing complex MapReduce applications in Scala using the Scalding framework. It is packed with examples featuring log-processing, ad-targeting, and machine learning. This book is for developers who are willing to discover how to effectively develop MapReduce applications. Prior knowledge of Hadoop or Scala is not required; however, investing some time on those topics would certainly be beneficial.
Table of Contents (11 chapters)
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10
Index

Exploring ad targeting

As part of our second example, we will explore the same logfiles with another job for the purpose of generating personalized ads. Let's assume that the company we are working for provides news articles with associated videos to users. For the purpose of the example, we will assume that four categories of news are presented: sports, technology, culture, and travel.

Category

Subcategories

Sports

Football

Rugby

Tennis

F1

Cycling

Tech

Games

Mobile

Gadget

Apps

Internet

Culture

Books

Film

Music

Art

Theatre

Travel

Hotels

Skiing

Family

Budget

Breaks

Analyzing and understanding the data deeply, requires lots of exploration. Fortunately, a Data Scientist validates and calculates some assumptions that result in the following conclusions:

  • Our users spend time reading articles and spend more than 20 seconds if they are slightly interested and more than 60 seconds if they are really interested.
  • Users who also view the video accompanying each article...
CONTINUE READING
83
Tech Concepts
36
Programming languages
73
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Programming MapReduce with Scalding
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