Book Image

Mastering Responsive Web Design

By : Ricardo Zea
Book Image

Mastering Responsive Web Design

By: Ricardo Zea

Overview of this book

Building powerful and accessible websites and apps using HTML5 and CSS3 is a must if we want to create memorable experiences for our users. In the ever-changing world of web design and development, being proficient in responsive web design is no longer an option: it is mandatory. Each chapter will take you one step closer to becoming an expert in RWD. Right from the start your skills will be pushed as we introduce you to the power of Sass, the CSS preprocessor, to increase the speed of writing repetitive CSS tasks. We’ll then use simple but meaningful HTML examples, and add ARIA roles to increase accessibility. We’ll also cover when desktop-first or mobile-first approaches are ideal, and strategies to implement a mobile-first approach in your HTML builds. After this we will learn how to use an easily scalable CSS grid or, if you prefer, how to use Flexbox instead. We also cover how to implement images and video in both responsive and responsible ways. Finally, we build a solid and elegant typographic scale, and make sure your messages and communications display correctly with responsive emails.
Table of Contents (16 chapters)
Mastering Responsive Web Design
About the Author
About the Reviewers

Chapter 8. Responsive E-mails

Here we are, after traveling back in time. Think of the late 90s and designing with tables; oh yes, you read right, designing with tables.

Today, things are not any different when it comes to creating e-mails: we have to use tables for layout. Why? It's simple. There aren't any wars. E-mail client wars, that is.

Unlike the browser wars of 1995, where Netscape and Internet Explorer battled for market supremacy, e-mail clients have been living their own separate lives practically oblivious to each other since anyone can remember.

Thanks to the browser wars, we now have such awesome standard-compliant browsers that are full of features, customization capabilities, constant updates, and so on, making everyone's online life a bit easier.

E-mail clients, on the other hand, evolve at their own pace and that pace is slow because there really isn't any competition. Moreover, the vast majority of corporations are already locked in with Microsoft's Outlook. In the more recent...