Book Image

Practical Responsive Typography

By : Dario Calonaci
Book Image

Practical Responsive Typography

By: Dario Calonaci

Overview of this book

Typography is an essential part of any website’s design. It can help you stand out from the crowd, communicate with clarity, and cultivate a distinctive identity. Practical Responsive Typography demonstrates how to use typography to greatest effect. With this book you won't underestimate it's importance - you'll be in complete control over this crucial component of web design. From scaling and optimizing screen spaces to using a range of different web fonts, you'll quickly get up to speed with the practical considerations behind successful typography. But more than the fundamentals, you'll also find out how to go further by customizing typography designs to suit your identity.
Table of Contents (17 chapters)
Practical Responsive Typography
About the Author
About the Reviewer

Typefaces classification

The most commonly used type classification is based on the technical style and as such it's the one we are going to analyze and use. They are as follows:


Serifs are referred to as such because of the small details that extend from the ending shapes of the characters; the origin of the word itself is obscure, various explanations have been given but none has been accepted as resolute.

Their origin can be traced back to the Latin alphabets of Roman times, probably because of the flares of the brush marks in corners, which were later chiseled in stone by the carvers.

They generally give better readability in print than on a screen, probably because of the better definition and evolution of the former in hundreds of years, while the latter technology is, on an evolutionary path, a newborn.

With the latest technologies and the high definition monitors that can rival the print definition, multiple scientific studies have been found inconclusive, showing that there is no discernible difference in readability between sans and serifs on the screen and as of today they are both used on the Web.

Within this general definition, there are multiples sub-families, as Old Style or Humanist.

Old Style or Humanist

The oldest ones, dating as far back as the mid 1400s are recognized for the diagonal guide on which the characters are built on; these are clearly visible for example on the e and o of Adobe Jenson.

Transitional Serifs

They are neither antique nor modern and they date back to the 1700s and are generally numerous.

They tend to abandon some of the diagonal stress, but not all of them, especially keeping the o. Georgia and Baskerville are some well-known examples.

Modern Serifs

Modern Serifs tend to rely on the contrast between thick and thin strokes, abandon diagonal for vertical stress, and on more straight serifs. They appeared in the late 1700s.

Bodoni and Didot are certainly the most famous typefaces in this family.

Slab Serifs

Slab Serifs have little to no contrast between strokes, thick serifs, and sometimes appear with fixed widths, the underlying base resembles one of the sans more.

American Typewriter is the most famous typefaces in this family as shown in the following image: