Book Image

AMP: Building Accelerated Mobile Pages

By : Ruadhan O'Donoghue
Book Image

AMP: Building Accelerated Mobile Pages

By: Ruadhan O'Donoghue

Overview of this book

Google introduced the Accelerated Mobile Pages (AMP) project to give mobile users lightning-fast response times when accessing web pages on mobile devices. AMP delivers great user experiences by providing a framework for optimizing web pages that otherwise would take much longer to load on a mobile platform. This book shows how to solve page performance issues using the mobile web technologies available today. You will learn how to build instant-loading web pages, and have them featured more prominently on Google searches. If you want your website to succeed on mobile, if you care about SEO, and if you want to stay competitive, then this book is for you! You will go on a mobile web development journey that demonstrates with concrete examples how to build lightning-fast pages that will keep your visitors on-site and happy. This journey begins by showing how to build a simple blog article-style web page using AMP. As new concepts are introduced this page is gradually refined until you will have the skills and confidence to build a variety of rich and interactive mobile web pages. These will include e-commerce product pages, interactive forms and menus, maps and commenting systems, and even Progressive Web Apps.
Table of Contents (24 chapters)
Title Page
About the Author
About the Reviewer
Customer Feedback
Actions and Events
amp-bind Permitted Attribute Bindings

Chapter 1. Ride the Lightning with AMP

Web performanceis immensely important. Especially on mobile. According to recent research by Google, 53 percent of your visitors will leave your site if it takes longer than three seconds to load. Let that sink in: Over half of your visitors won't get to see your message or what you have to offer if your web pages are slow. The Accelerated Mobile Pages (AMP) project exists because performance is so important. With AMP, you don't have to miss out on that 53 percent.

By constraining the HTML, CSS, and JavaScript that you can use in your web pages, along with optimized resource management and smart caching, AMP solves the performance problem on mobile, while at the same time providing a framework for delivering engaging, media-rich, and lightning-fast web pages.

The AMP project has a lightning bolt as its logo for good reason: AMP pages are lightning fast. In this book you'll learn how to ride the lightning with AMP.

In the following sections, we'll look at:

  • What AMP pages look like
  • Why the time is right for AMP
  • How AMP solves performance on mobile
  • What the basic AMP building blocks are
  • How to build your first AMP page