In this chapter, we will examine how to make your site easier to use, and how to customize its look and feel.
Discussions of design can get tricky. If you ask 10 people to define what they mean by design, you run the very real risk of getting a dozen answers.
To simplify and focus the conversation, we will concentrate on a subset of design elements:
Navigational and menu structure, including setting a home page
General design elements (for example, the logo, text color, background colors or graphics, and so on)
By focusing on these elements, we will seek to maximize the effect of time spent designing your site. When working on site design, we need to remember that the point of design is to make things easier and more enjoyable for people using your site.