<p>VirtueMart is a widely used component for adding e-commerce to a Joomla! site. VirtueMart covers all the aspects of e-commerce in an easy-to-use fashion and allows administrators to configure the various factors such as those of the shop, selling workflow, payment, products, and more. It also has many other features, which include managing customers and orders, so that every aspect of the shop is handled on-line for your comfort.<br /><br />This book demonstrates the setting up of an on-line Joomla! e-commerce site from scratch using VirtueMart. It focuses specifically on e-commerce and VirtueMart. It teaches all the aspects of quickly setting up a feature-packed, easy-to-build e-commerce site&mdash;from basic installation and configuration of Joomla and VirtueMart through adding features step-by-step to an example web site to deployment.<br /><br />The book begins with an introduction to VirtueMart with an explanation of its capabilities and how you can use it to earn money from your Joomla! site. This is followed by the necessary installation and configuration of Joomla! and VirtueMart to enable you to lay the foundation of your web site. Then it explains configuration of the VirtueMart store, which includes payment and shipping methods, configuring zones, and currencies.<br /><br />The book then looks at managing products, customers, and orders, and customizing the web site appearance, all through demonstration so that you can build your own store with minimum effort, investment, and time. It also illustrates the promotion and public-relations factors such as banner ads, featured products, coupons, and more, so that you can build a wide customer base. It follows this up with examples of more advanced features such as localization and using extensions for bulk import/export of products to your VirtueMart shop, to suit your individual store needs. Maintenance, troubleshooting, and security, which are essential for running your site, are also explained. There is also an Appendix provided for configuring shipping and payment modules.</p>