Apart from the built-in placeholders, you can also use any member attributes to further personalize your messages. Say you captured the following attributes from your new members:
First Name
Last Name
Hometown
Favorite Food
You could craft a personalized message as follows:
Dear [FIRST NAME], Hello from your friends at the Funky Town Restaurant. We hope the [LAST NAME] family is well in the friendly town of [HOMETOWN]. If you're ever in the mood for a fresh [FAVORITE FOOD], please drop in—we'd be happy to have you! ...
This would appear to different subscribers as:
Dear Bart, Hello from your friends at the Funky Town Restaurant. We hope the Simpson family is well in the friendly town of Springfield. If you're ever in the mood for a fresh pizza, please drop in—we'd be happy to have you! ...
Or:
Dear Clark, Hello from your friends at the Funky Town Restaurant. We hope the Kent family is well in the friendly town of Smallville. If you're ever in the mood...