Book Image

Magento 1.4 Development Cookbook

By : Nurul Ferdous
Book Image

Magento 1.4 Development Cookbook

By: Nurul Ferdous

Overview of this book

<p>Magento is the fastest growing PHP-based e-commerce solution based on the Zend Framework. It is a robust CMS that provides developers the ability to enrich their store with extra functionalities using custom modules. Developing a Magento store to get the desired look and feel is not as easy as you might believe and may take hours due to the wealth of features available for you to use.<br /><br />Magento 1.4 Development Cookbook provides unparalleled guidelines to develop a much faster and more captivating Magento store by writing powerful custom modules. The book covers everything from common development tasks to integrating social networking plugins into Magento.<br /><br />If you choose to work through all the recipes from the beginning, you will have a development platform ready to work with Magento. You will also explore different ways to customize the look and feel of a Magento store to offer your customers a better user experience. Integration of Magento with WordPress to add striking functionality to your store will be accomplished in just a few steps. Some cool recipes take care of the Magento security measures by editing the parameters in the admin panel. Setting up a master-slave setup for Magento database is discussed along with other database optimizations in the database chapter. Developing new modules and widgets for Magento is thoroughly described. Optimizing Magento's performance is the most important part of this book, which is armed with some easy and incredible recipes dealing with YSlow, Page Speed, Siege, Apache bench, Apache configuration, php.ini optimization, and caching with APC or Memcached. The work procedure behind the wall is explained in an easy manner so that both novice and experienced developers can benefit from it. This book also has some recipes that are not only useful for Magento but also for any other LAMP-based project.</p>
Table of Contents (19 chapters)
Magento 1.4 Development Cookbook
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Introduction


Users really respond to speed.—Marissa Mayer, Google vice president of the research section and user experience.

We will explain why this quote is true throughout this chapter. Her key insight for the crowd at the Web 2.0 Summit is that "slow and steady doesn't win the race". Today people want fast and furious. Not convinced? Okay, let's have a look at some arguments:

  • 500ms lost is to lose 20 percent of traffic for Google (this might be why there are only ten results per page in the research).

  • Increased latency of 100ms costs 1 percent of sales for Amazon.

  • Reducing by 25 percent the weight of a page is to win 25 percent of users in the medium term for Google.

  • Losing 400ms is to have a 5-9 percent drop in addition to Yahoo!, an editorial site.

As we can see, this is the era of milliseconds and terabytes, so we have to pay a big price if we can't keep up. This chapter will ensure the optimum performance of your Magento store and overcome some of the most common pitfalls that people...