The marketing tips discussed in this section are not meant to discuss every marketing avenue you can use as an app developer. Instead, here I have revealed what has worked for me in my own mobile adventure.

Get your friends and family to use your app. As the developer, you know the ins and outs of your apps and you know how everything works together. However, other people may not understand how your app works, and the best way to find out is to have your friends and family use your app.

After you release your app, get your family and friends to review and rate it on the App Store or Google Play. Once your app is in the wild, your friends and family may want to support you, and the best way for them to support you is to ask them to leave a review for you app.

When creating icons, avoid using words. I've seen some icons, even one of my own, with words used in the app icon. Instead of using words, you should use an identifiable graphic in your icon. For example, our game My Jigsaw Puzzle uses a puzzle piece as the icon instead of the game title.

Create great screenshots. Screenshots of your app are arguably the top selling feature of your app in the App Store or Google Play. When people are considering whether or not to purchase your app, they will look at the screenshots, and some of the best screenshots that I've seen are of actual gameplay and tell a story about the app. Your screenshots should intrigue the person enough to buy it.