Book Image

Axure RP Prototyping Cookbook

By : John Henry Krahenbuhl
Book Image

Axure RP Prototyping Cookbook

By: John Henry Krahenbuhl

Overview of this book

<p>Axure has quickly become one of the leading tools for rapid prototyping in use today. Driving Axure’s popularity and wide spread adoption is the ability to iteratively develop interactive HTML prototypes of websites and applications. With the AxShare cloud-based service, prototypes are easily shared amongst clients and team members. Prototypes can even be viewed on Android, iPhone, and iPad, appearing like a native application.</p> <p>This guide provides fast, practical, step-by-step recipes to create your own custom prototypes for mobile and desktop. You can now easily create your mobile-first designs as well as responsive and adaptive web design interactions. Using real-world examples developed from today’s hottest technological trends, you can take your skills to the next level!</p> <p>This book takes you through the latest methods to create Adaptive Web Layouts (AWD) with Axure RP 7 Pro, and create widgets for Responsive Web Layouts (RWD). Prototyping for mobiles will now be easier as you will be able to include jQuery Mobile into your Axure Prototypes. You will learn to connect to Social Media sites such as Facebook, Twitter, YouTube, and Pinterest and create ecommerce order checkout flows to make your prototypes come to life. With this book and Axure RP Pro, you will witness increased productivity in your team by leveraging Axure Team Projects.</p> <p>You will see how to create custom templates for specifications to impress your clients, create Masters and build your own custom Widget libraries. You will learn to use AxShare to quickly share password protected prototypes with clients and teammates, and explore integrate Axure Prototypes with external JavaScript Libraries.</p> <p>Finally, you will be able to setup Android and iPad/iPhone emulators to quickly view your prototypes and run them native on Android, iOS and Windows 8.1 devices. By applying the recipes in "Axure RP Prototyping Cookbook", your prototypes on your iPhone, iPad, Android device, or browser will have never looked better!</p>
Table of Contents (16 chapters)
Axure RP Prototyping Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Business-to-consumer (B2C) use cases


New e-commerce sites open daily by offering their goods and services directly to the customers. Many of these businesses have both an online and offline presence. Often a business-to-consumer customer will not have a solid idea of the exact item they are looking to purchase. As a result, business-to-consumer sites will use robust search as well as images and galleries to allow customers to browse and visualize product offerings.

How to do it...

In this recipe, you will explore a process to identify, visualize, and communicate product offerings for business-to-consumer use cases.

  1. You will begin by understanding the needs of your business-to-consumer customer by defining requirements.

  2. Use one-on-one interviews with current business-to-consumer customers to understand their unique and collective use cases. Always remember to ask open-ended questions in order to receive unbiased responses from your participants.

  3. Use online surveys and questionnaires to collect...