Corporate Identity (CI) refers to the self-image and the appearance of an enterprise. This appearance, the identity, either arises from the enterprise's tradition or it is completely invented in a newly created establishment. This identity is important to give the customer a feel for the enterprise and to enable recognition.
Corporate Image (price, product, and advertising strategy)
Corporate Design (visual appearance)
Corporate Communication
Corporate Behavior (behavior of employees towards each other and the outside world)
All of the above areas have to be considered when developing a website. In this chapter, we will examine Corporate Design. At a minimum, it consists of a logo, a character font, and the house colors that the enterprise uses.
The visitors to your website should recognize your enterprise on the first visit.