Google Analytics has become an integral part of business and marketing in most organizations. Having the right level of knowledge of Google Analytics will help you gain a competitive edge among your peers. In this video course, you’ll learn how to use Google Analytics to measure the performance of your website and marketing programs. The course begins with an introduction to web and digital analytics to help you to understand how Google Analytics works. Next, you’ll sign up for a Google Analytics account, install Google Analytics, and connect your Google Analytics account to a demo account. Moving ahead, you’ll explore Google Analytics reports to generate reports and track events and conversions. Toward the end, you’ll create views, views filters, and goals and track campaigns in Google Analytics. By the end of this course, you’ll have gained the knowledge and insights needed to direct your marketing efforts for success by measuring the performance of your digital marketing plan with the help of Google Analytics. All the codes and supporting files for this course will be available at- https://github.com/PacktPublishing/Google-Analytics-for-Beginners---Zero-to-Hero