Many ArcGIS users believe that once they complete their analysis or create their maps, they are done. They think that they will be able to quickly pull it all together in a quick layout and print it out. This is not always the case. As mentioned previously, the Layout frames all your hard work. As a result, it is important to put some thought and planning into the creation of a layout.

Generally speaking, there are three basic factors you need to address when creating a new layout. First is the purpose, why does this map exist. Second is the audience, who will be using the map. Third is the situation, how will it be used or presented.

All these three factors will impact how you design your layout. These will guide the size of the map, the orientation, content, and more.