Mobile web development is a fast-growing market. In India in 2012, the percentage of Internet content served from mobile devices surpassed that of desktop computers. In the US, reports show that web traffic from mobile devices accounted for 10 percent in 2014, and the percentage is increasing.

What are people doing with the mobile Internet? Some are checking their e-mail. Others are searching for information, playing games, or keeping in contact with others. People want to be connected, entertained, and informed, and they want it available when they want them.