Businesses have been using push to engage customers, even if their app is not open, for about a decade now. And why not? Research shows some impressive numbers related to brand engagement and revenue directly correlated with the tiny interruptions.
For example, Google has shared the following:
- 72% increase in time spent for users visiting via a push notification
- 26% increase in average spend per visit by members arriving via a push notification
- +50% repeat visits within 3 months
These values all point to the reason why brand and product managers love push notifications. Unfortunately, up to recent times, the web has been left out of this party. Many businesses have opted to go through the hassle of a native app solely to send push notifications.
The Push API gives web applications the ability to receive messages pushed to them from a server...