The zip_codes.csv flat file provided with this book contains a mapping of IP addresses to geographies down to the ZIP code level. If you don’t already have this file, it can be downloaded at http://www.packtpub.com/support. We will use PDI to link ip_address from the ZIP code file to ip_address in the clickstream data. By blending geographic data such as country, state, city, and ZIP code with clickstream data, we will be able to analyze clickstream metrics by geography. In addition, once the data is blended with geographic data, you are able to visualize it on Google or Open Street Maps within Instaview.
The data integration Edit hyperlink takes you to the Data Integration perspective of PDI. This perspective gives you the full set of available steps for creating powerful transformations. The screenshot for this is as follows:
Notice that the default Clickstream transformation is opened and contains three steps, Input, Do Not Edit, and Output, which are connected...