Book Image

R Data Science Essentials

Book Image

R Data Science Essentials

Overview of this book

With organizations increasingly embedding data science across their enterprise and with management becoming more data-driven it is an urgent requirement for analysts and managers to understand the key concept of data science. The data science concepts discussed in this book will help you make key decisions and solve the complex problems you will inevitably face in this new world. R Data Science Essentials will introduce you to various important concepts in the field of data science using R. We start by reading data from multiple sources, then move on to processing the data, extracting hidden patterns, building predictive and forecasting models, building a recommendation engine, and communicating to the user through stunning visualizations and dashboards. By the end of this book, you will have an understanding of some very important techniques in data science, be able to implement them using R, understand and interpret the outcomes, and know how they helps businesses make a decision.

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R Data Science Essentials
Jan, 2016 | 154 pages
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Table of Contents (15 chapters)
R Data Science Essentials
R Data Science Essentials
Credits
Credits
About the Authors
About the Authors
About the Reviewers
About the Reviewers
www.PacktPub.com
www.PacktPub.com
Preface
Preface
Free Chapter
1
Getting Started with R
Getting Started with R
Reading data from different sources
Reading data from a database
Data types in R
Data preprocessing techniques
Performing data operations
Control structures in R
Bringing data to a usable format
Summary
2
Exploratory Data Analysis
Exploratory Data Analysis
The Titanic dataset
Descriptive statistics
Inferential statistics
Univariate analysis
Bivariate analysis
Multivariate analysis
Summary
3
Pattern Discovery
Pattern Discovery
Transactional datasets
Apriori analysis
Support, confidence, and lift
Generating filtering rules
Plotting
Sequential dataset
Apriori sequence analysis
Understanding the results
Business cases
Summary
4
Segmentation Using Clustering
Segmentation Using Clustering
Datasets
Centroid-based clustering and an ideal number of clusters
Implementation using K-means
Visualizing the clusters
Connectivity-based clustering
Visualizing the connectivity
Business use cases
Summary
5
Developing Regression Models
Developing Regression Models
Datasets
Sampling the dataset
Logistic regression
Evaluating logistic regression
Linear regression
Evaluating linear regression
Methods to improve the accuracy
Ensemble models
Summary
6
Time Series Forecasting
Time Series Forecasting
Datasets
Extracting patterns
Forecasting using ARIMA
Forecasting using Holt-Winters
Methods to improve accuracy
Summary
7
Recommendation Engine
Recommendation Engine
Dataset and transformation
Recommendations using user-based CF
Recommendations using item-based CF
Challenges and enhancements
Summary
8
Communicating Data Analysis
Communicating Data Analysis
Dataset
Plotting using the googleVis package
Creating an interactive dashboard using Shiny
Summary
Index
Index

Bivariate analysis

In this section, we will cover bivariate analysis to understand the combined effect of two variables as well as the effect of one variable on the other variable. In any real-life example, there will be multiple variables dependent on each other. Hence, this analysis will be useful in getting an understanding about these cases.

The best method to get a quick understanding about two variables is the scatter plot. This visual representation gives us a clear idea about the impact of one variable on the other variable. We can use the same ggplot function to plot the scatter plot. We will plot the scatter chart to get the relationship between the Age and Fare variables:

ggplot(tdata, aes(x=Fare, y=Age)) +
geom_point(shape=1) +    
geom_smooth(method=lm)
ggsave(file="scatter-plot.png", dpi=500)

In the preceding case, we are plotting the relationship between these two variables along with the scatter plot, using the geom_smooth parameter, which plots an additional linear line that...

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