Book Image

R Data Science Essentials

Book Image

R Data Science Essentials

Overview of this book

With organizations increasingly embedding data science across their enterprise and with management becoming more data-driven it is an urgent requirement for analysts and managers to understand the key concept of data science. The data science concepts discussed in this book will help you make key decisions and solve the complex problems you will inevitably face in this new world. R Data Science Essentials will introduce you to various important concepts in the field of data science using R. We start by reading data from multiple sources, then move on to processing the data, extracting hidden patterns, building predictive and forecasting models, building a recommendation engine, and communicating to the user through stunning visualizations and dashboards. By the end of this book, you will have an understanding of some very important techniques in data science, be able to implement them using R, understand and interpret the outcomes, and know how they helps businesses make a decision.
Table of Contents (15 chapters)
R Data Science Essentials
Credits
About the Authors
About the Reviewers
www.PacktPub.com
Preface
Index

Business use cases


The various use cases that can be solved with the help of clustering algorithms are as follows:

  • A typical business case would be to launch a segmented marketing campaign, but in most cases, we would have the information to segment the customers with just a few attributes about the user. In order to divide the customers into different groups, we need to rely on the unsupervised algorithm. We can cluster the customers into different groups using an unsupervised centroid-based clustering method such as the K-means algorithm and can launch a segmented marketing campaign to these customer groups.

  • Clustering algorithms are widely used in the field of research such as genetics clustering that helps in identifying a category that a particular species belongs to, grouping the medicines into different categories, identifying if the data shows up characteristics of any disease, and much more.

  • Clustering algorithms also play an important role in the search engine field, where the search...