Today it's quite difficult to find successful industries that have not leveraged BI technologies. Hence, everyone seeks BI tools for their data analysis and reporting purposes in order to make business decisions. In that case, PowerPivot meets their expectations and produces advanced reporting.
Most organizations spend a lot of time using Excel for data analysis, but don't allocate adequate time to fully analyze the data. By using PowerPivot, you can analyze the data in less time. It also has more advanced features than Excel, along with a seamless integration with the powerful visualization features of Excel. Some organizations have stored their data in different kinds of sources such as RDBMS, flat files, and CSVs. For these organizations, usage of ETL tools to create integration and data models and usage of some reporting tools for data analysis and reporting will be very helpful. However, since many forms of BI and ETL products are quite expensive for small organizations, PowerPivot may be used instead, since it is very feasible for these kinds of processes.
The vital advantage of PowerPivot is that you can do the analysis without the knowledge of SQL and Multidimensional Expressions (MDX). It's very user-friendly and has an easily understandable Graphical User Interface (GUI).