Book Image

Data Lake for Enterprises

By : Vivek Mishra, Tomcy John, Pankaj Misra
Book Image

Data Lake for Enterprises

By: Vivek Mishra, Tomcy John, Pankaj Misra

Overview of this book

The term "Data Lake" has recently emerged as a prominent term in the big data industry. Data scientists can make use of it in deriving meaningful insights that can be used by businesses to redefine or transform the way they operate. Lambda architecture is also emerging as one of the very eminent patterns in the big data landscape, as it not only helps to derive useful information from historical data but also correlates real-time data to enable business to take critical decisions. This book tries to bring these two important aspects — data lake and lambda architecture—together. This book is divided into three main sections. The first introduces you to the concept of data lakes, the importance of data lakes in enterprises, and getting you up-to-speed with the Lambda architecture. The second section delves into the principal components of building a data lake using the Lambda architecture. It introduces you to popular big data technologies such as Apache Hadoop, Spark, Sqoop, Flume, and ElasticSearch. The third section is a highly practical demonstration of putting it all together, and shows you how an enterprise data lake can be implemented, along with several real-world use-cases. It also shows you how other peripheral components can be added to the lake to make it more efficient. By the end of this book, you will be able to choose the right big data technologies using the lambda architectural patterns to build your enterprise data lake.
Table of Contents (23 chapters)
Title Page
Credits
Foreword
About the Authors
About the Reviewers
www.PacktPub.com
Customer Feedback
Preface
Part 1 - Overview
Part 2 - Technical Building blocks of Data Lake
Part 3 - Bringing It All Together

Know the customers dealing with your enterprise


In the age of digital transformation and digital disruption, getting to know each customer and their preferences is key. Also, using these preferences and choices, customizing products and offering personalized versions suitable for a specific customer is a necessary function.

Quite often in enterprises, customer data lives in discrete business applications and they don't necessarily exchange data with each other. Our single customer view is one way of bringing customer data from various sources into one and creating this so called single customer view. But that isn't enough in this digital world as customers tend to expect more and this demands enriching the customer data with more personalized data so as to analyse those details and start offering products and services quite targeted and personalized in nature. This makes products and services that are relevant and irresistible for a customer and they also feel taken care off as these are...