In this chapter, we covered the essential starting points for your research. We learned that all industries have standard codes that can be extremely useful for searching databases. I'm sure you'll agree it is critical that you are researching the right industry!

We have also had a look at the rich online and mobile tools available, many of which are free. They will be very useful as you plow through lots of information.

You are now ready for the next step, that is, to get a sense of the topics you need to focus on. That's what we'll do in the next chapter.