Barriers to Entry: These are the factors that set a company apart from the competition, such as a strong brand or technology.

Commodity Industry: An industry where there is little product differentiation. This makes it tough for companies to compete and generate large profits.

North American Industry Classification System (NAICS): These 6-digit codes represent certain industries. This is part of the US government's standards when producing economic statistics.

Primary Research: This is when a researcher collects data directly, such as through surveys, interviews, and direct observations.

Secondary Research: This is when a researcher pools available data from primary sources and summarizes it.

Subjective Analysis: This is when an analyst makes judgments about an industry.