In this chapter, we took an in-depth look at seven important questions to ask about an industry. True, these are far from being the only questions you should ask. You should feel confident enough to ask the ones that are important to you.

However, do not go overboard. It's easy to get too focused on questions that really do not help with your research. Be sure that your research is focused on the questions that are important to you.

Once you have the main questions, it's time to answer them. This is what we'll look at in the next chapter.