Instead of creating all the virtual machines yourself, you can also use virtual appliances. A virtual appliance is a ready-to-use virtual machine that you can download from the VMware Marketplace at solutionexchange.vmware.com.
On every virtual appliance that you find on the VMware Marketplace, there is a try now button. Click on it to get access to a download page where you can access the compressed virtual machine files. After downloading these files, you can copy them to the
Virtual Machines folder and open them in VMware Workstation of VMware Player like you would do with any other virtual machine that you've just copied over.
If you really want your virtual machines to be available for a broad public, you can apply for a virtual appliance partnership. After getting this partnership (which will not be free), you can build an appliance according to the VMware specifications and upload it to the Marketplace. From...