Book Image

Practical Data Analysis

By : Hector Cuesta
Book Image

Practical Data Analysis

By: Hector Cuesta

Overview of this book

Plenty of small businesses face big amounts of data but lack the internal skills to support quantitative analysis. Understanding how to harness the power of data analysis using the latest open source technology can lead them to providing better customer service, the visualization of customer needs, or even the ability to obtain fresh insights about the performance of previous products. Practical Data Analysis is a book ideal for home and small business users who want to slice and dice the data they have on hand with minimum hassle.Practical Data Analysis is a hands-on guide to understanding the nature of your data and turn it into insight. It will introduce you to the use of machine learning techniques, social networks analytics, and econometrics to help your clients get insights about the pool of data they have at hand. Performing data preparation and processing over several kinds of data such as text, images, graphs, documents, and time series will also be covered.Practical Data Analysis presents a detailed exploration of the current work in data analysis through self-contained projects. First you will explore the basics of data preparation and transformation through OpenRefine. Then you will get started with exploratory data analysis using the D3js visualization framework. You will also be introduced to some of the machine learning techniques such as, classification, regression, and clusterization through practical projects such as spam classification, predicting gold prices, and finding clusters in your Facebook friends' network. You will learn how to solve problems in text classification, simulation, time series forecast, social media, and MapReduce through detailed projects. Finally you will work with large amounts of Twitter data using MapReduce to perform a sentiment analysis implemented in Python and MongoDB. Practical Data Analysis contains a combination of carefully selected algorithms and data scrubbing that enables you to turn your data into insight.
Table of Contents (24 chapters)
Practical Data Analysis
About the Author
About the Reviewers

The anatomy of Twitter data

Twitter is a social networking website, which provides a micro-blogging service for sharing text messages up to 140 characters (or tweets). We can retrieve a variety of data from Twitter such as tweets, followers, favorites, direct messages, and trending topics.

We can create a new Twitter account using the following link:


Tweet is the name of the 140-character long text message. However, we can get more information than the text message itself such as date and time, links, user mentions (@), hash tags (#), retweets count, locale language, favorites count, and geocode. In the following screenshot, we can observe a tweet retweeted 1001 times, marked as favorite 336 times with a hashtag (#NBAFinals) and user mentions (@Spurs and @MiamiHEAT):


The users on Twitter can follow other users creating a directed graph (See Chapter 10, Working with Social Graphs) with a lot of possibilities for analysis such as centrality and community clustering...