Book Image

Mastering Business Intelligence with MicroStrategy

By : Dmitry Anoshin, Himani Rana, Ning Ma, Neil Mehta
Book Image

Mastering Business Intelligence with MicroStrategy

By: Dmitry Anoshin, Himani Rana, Ning Ma, Neil Mehta

Overview of this book

Business intelligence is becoming more important by the day, with cloud offerings and mobile devices gaining wider acceptance and achieving better market penetration. MicroStrategy Reporting Suite is an absolute leader in the BI market and offers rich capabilities from basic data visualizations to predictive analytics. It lets you various delivery methods such as the Web, desktops, and mobiles. Using real-world BI scenarios, this book helps you to implement Business Analytics solutions in big e-commerce companies. It kicks off with MicroStrategy 10 features and then covers schema design models and techniques. Building upon your existing knowledge, the book will teach you advanced techniques for building documents and dashboards. It further teaches various graphical techniques for presenting data for analysis using maps, graphs, and advanced charts. Although MicroStrategy has rich functionality, the book will show how to customize it in order to meet your business requirements. You will also become familiar with the native analytical functions that will help you to maximize the impact of BI solutions with powerful predictive analytics. Furthermore, the book will focus on MicroStrategy Mobile Analytics along with data discovery and desktop capabilities such as connecting various data sources and building interactive dashboards. The book will also uncover best practices, troubleshooting techniques for MicroStrategy system administration, and also security and authentication techniques. Lastly, you will learn to use Hadoop for MicroStrategy reporting. By the end of the book, you will become proficient in evaluating any BI software in order to choose the best one that meets all business requirements.
Table of Contents (18 chapters)
Mastering Business Intelligence with MicroStrategy
Credits
About the Authors
About the Reviewer
www.PacktPub.com
Preface

Meet MicroStrategy 10


MicroStrategy is a market leader in BI products. It has rich functionality in order to meet the requirements of modern businesses. In 2015, MicroStrategy provided a new release of MicroStrategy, version 10. It offers both agility and governance like no other BI product. In addition, it is easy to use and enterprise ready. At the same time, it is great for both IT and business. In other words, MicroStrategy 10 offers an analytics platform that combines an easy and empowering user experience, together with enterprise-grade performance, management, and security capabilities. It is true bimodal BI and moves seamlessly between styles:

  • Data discovery and visualization

  • Enterprise reporting and dashboards

  • In-memory high performance BI

  • Scales from departments to enterprises

  • Administration and security

MicroStrategy 10 consists of three main products: MicroStrategy Desktop, MicroStrategy Mobile and MicroStrategy Web.

MicroStrategy Desktop lets users start discovering and visualizing data instantly. It is available for Mac and PC. It allows users to connect, prepare, discover, and visualize data. In addition, we can easily promote to a MicroStrategy Server. Moreover, MicroStrategy Desktop has a brand new HTML5 interface and includes all connection drivers. It allows us to use data blending, data preparation, and data enrichment. Finally, it has powerful advanced analytics and can be integrated with R.

To cut a long story short, we want to notice the main changes of the new BI platform. All developers keep the same functionality, the looks as well as architect the same. All changes are about web interface and Intelligence Server. Let's look closer at what MicroStrategy 10 can show us.

MicroStrategy 10 expands the analytical ecosystem by using third-party toolkits such as:

  • Data visualization libraries: We can easily plug in and use any visualization from the expanding range of Java libraries

  • Statistical toolkits: R, SAS, SPSS, KXEN, and others

  • Geolocation data visualization: This uses mapping capabilities to visualize and interact with location data

MicroStrategy 10 has more than 25 new data sources that we can connect to quickly and simply. In addition, it allows us to build reports on top of other BI tools, such as SAP Business Objects, Cognos, and Oracle BI. It has a new connector to Hadoop, which uses the native connector. Moreover, it allows us to blend multiple data sources in-memory.

We want to notice that MicroStrategy 10 has got reach functionality for work with data such as:

  • Streamlined workflows to parse and prepare data

  • Multi-table in-memory support from different sources

  • Automatically parse and prepare data with every refresh

  • 100+ inbuilt functions to profile and clean data

  • Create custom groups on the fly without coding

In terms of connection to Hadoop, most BI products use Hive or Impala ODBC drivers in order to use SQL to get data from Hadoop. However, this method is bad in terms of performance. MicroStrategy 10 queries directly against Hadoop. As a result, it is up to 50 times faster than via ODBC.

Let's look at some of the main technical changes that have significantly improved MicroStrategy. The platform is now faster than ever before, because it doesn't have a two-billion-row limit on in-memory datasets and allows us to create analytical cubes up to 16 times bigger in size. It publishes cubes dramatically faster. Moreover, MicroStrategy 10 has higher data throughput and cubes can be loaded in parallel 4 times faster with multi-threaded parallel loading. In addition, the in-memory engine allows us to create cubes 80 times larger than before, and we can access data from cubes 50% faster, by using up to 8 parallel threads. Look at the following table, where we compare in-memory cube functionality in version 9 versus version 10:

Feature

Ver. 9

Ver. 10

Data volume

100 GB

~2TB

Number of rows

2 billion

200 billion

Load rate

8 GB/hour

~200 GB/hour

Data model

Star schema

Any schema, tabular or multiple sets

In order to make the administration of MicroStrategy more effective in the new version, MicroStrategy Operation Manager was released. It gives MicroStrategy administrators powerful development tools to monitor, automate, and control systems. Operations Manager gives us:

  • Centralized management in a web browser

  • Enterprise Manager console within Tool

  • Triggers and 24/7 alerts

  • System health monitors

  • Server management

  • Multiple environment administration

MicroStrategy 10 education and certification

MicroStrategy 10 offers new training courses that can be conducted offline in a training center, or online at http://www.microstrategy.com/us/services/education. We believe that certification is a good thing on your journey. The following certifications now exist for version 10:

  • MicroStrategy 10 Certified Associated Analyst

  • MicroStrategy 10 Certified Application Designer

  • MicroStrategy 10 Certified Application Developer

  • MicroStrategy 10 Certified Administrator

After passing all of these exams, you will become a MicroStrategy 10 Application Engineer. More details can be found here: http://www.microstrategy.com/Strategy/media/downloads/training-events/MicroStrategy-certification-matrix_v10.pdf.

History of MicroStrategy

Let us briefly look at the history of MicroStrategy, which began in 1991:

  • 1991: Released first BI product, which allowed users to create graphical views and analyses of information data

  • 2000: Released MicroStrategy 7 with a web interface

  • 2003: First to release a fully integrated reporting tool, combining list reports, BI-style dashboards, and interface analyses in a single module.

  • 2005: Released MicroStrategy 8, including one-click actions and drag-and-drop dashboard creation

  • 2009: Released MicroStrategy 9, delivering a seamless consolidated path from department to enterprise BI

  • 2010: Unveiled new mobile BI capabilities for iPad and iPhone, and was featured on the iTunes Bestseller List

  • 2011: Released MicroStrategy Cloud, the first SaaS offering from a major BI vendor

  • 2012: Released Visual Data Discovery and groundbreaking new security platform, Usher

  • 2013: Released expanded Analytics Platform and free Analytics Desktop client

  • 2014: Announced availability of MicroStrategy Analytics via Amazon Web Services (AWS)

  • 2015: MicroStrategy 10 was released, the first ever enterprise analytics solution for centralized and decentralized BI