Book Image

Mastering Business Intelligence with MicroStrategy

By : Dmitry Anoshin, Himani Rana, Ning Ma, Neil Mehta
Book Image

Mastering Business Intelligence with MicroStrategy

By: Dmitry Anoshin, Himani Rana, Ning Ma, Neil Mehta

Overview of this book

Business intelligence is becoming more important by the day, with cloud offerings and mobile devices gaining wider acceptance and achieving better market penetration. MicroStrategy Reporting Suite is an absolute leader in the BI market and offers rich capabilities from basic data visualizations to predictive analytics. It lets you various delivery methods such as the Web, desktops, and mobiles. Using real-world BI scenarios, this book helps you to implement Business Analytics solutions in big e-commerce companies. It kicks off with MicroStrategy 10 features and then covers schema design models and techniques. Building upon your existing knowledge, the book will teach you advanced techniques for building documents and dashboards. It further teaches various graphical techniques for presenting data for analysis using maps, graphs, and advanced charts. Although MicroStrategy has rich functionality, the book will show how to customize it in order to meet your business requirements. You will also become familiar with the native analytical functions that will help you to maximize the impact of BI solutions with powerful predictive analytics. Furthermore, the book will focus on MicroStrategy Mobile Analytics along with data discovery and desktop capabilities such as connecting various data sources and building interactive dashboards. The book will also uncover best practices, troubleshooting techniques for MicroStrategy system administration, and also security and authentication techniques. Lastly, you will learn to use Hadoop for MicroStrategy reporting. By the end of the book, you will become proficient in evaluating any BI software in order to choose the best one that meets all business requirements.
Table of Contents (18 chapters)
Mastering Business Intelligence with MicroStrategy
Credits
About the Authors
About the Reviewer
www.PacktPub.com
Preface

Public objects


Public objects are also known as application objects, and are based on the schema objects. The following diagram shows all the public objects available in MicroStrategy:

In the following section, we will discuss these public objects in detail.

Metrics

Metrics are public objects that are built from attributes, facts, or other metrics that allow data aggregation. A metric definition contains a formula that determines the calculation to be performed on the data. At a high level, metrics can be categorized as:

  • Simple metrics

  • Advanced metrics

Types of metric

  • Simple metrics include:

    • Basic metrics: Simple aggregations of fact, for example SUM (amount), AVG (sale), and so on

    • Compound metrics: Combinations of two or more metric objects with one or more constant, mathematical operator, or non-aggregate function, for example, revenue = quantity * price, Runningavg (sales), where sales is a metric

  • Advanced metrics include:

    • Level metrics: Define the level at which the metric aggregates. By...