Every data mining project is incomplete without proper data visualization. While looking at numbers and statistics it may tell a similar story for the variables we are looking at by different cuts, however, when we visually look at the relationship between variables and factors it shows a different story altogether. Hence data visualization tells you a message, that numbers and statistics fail to do that. From a data mining perspective, data visualization has many advantages, which can be summarized in three important points:
- Data visualization establishes a robust communication between the data and the consumer of the data
- It imprints a long lasting impact as people may fail to remember numbers but they do remember charts and shapes
- When data scales up to higher dimension, representation in numbers does not make sense, but visually it does
In this chapter, the reader will get to know the basics of data visualization along with how to create...