Book Image

Machine Learning with BigQuery ML

By : Alessandro Marrandino
Book Image

Machine Learning with BigQuery ML

By: Alessandro Marrandino

Overview of this book

BigQuery ML enables you to easily build machine learning (ML) models with SQL without much coding. This book will help you to accelerate the development and deployment of ML models with BigQuery ML. The book starts with a quick overview of Google Cloud and BigQuery architecture. You'll then learn how to configure a Google Cloud project, understand the architectural components and capabilities of BigQuery, and find out how to build ML models with BigQuery ML. The book teaches you how to use ML using SQL on BigQuery. You'll analyze the key phases of a ML model's lifecycle and get to grips with the SQL statements used to train, evaluate, test, and use a model. As you advance, you'll build a series of use cases by applying different ML techniques such as linear regression, binary and multiclass logistic regression, k-means, ARIMA time series, deep neural networks, and XGBoost using practical use cases. Moving on, you'll cover matrix factorization and deep neural networks using BigQuery ML's capabilities. Finally, you'll explore the integration of BigQuery ML with other Google Cloud Platform components such as AI Platform Notebooks and TensorFlow along with discovering best practices and tips and tricks for hyperparameter tuning and performance enhancement. By the end of this BigQuery book, you'll be able to build and evaluate your own ML models with BigQuery ML.
Table of Contents (20 chapters)
1
Section 1: Introduction and Environment Setup
5
Section 2: Deep Learning Networks
9
Section 3: Advanced Models with BigQuery ML
15
Section 4: Further Extending Your ML Capabilities with GCP

Using the matrix factorization model

In this section, we'll test the matrix factorization model to get the recommended products for the users of our website.

To use our BigQuery ML model, we'll use the ML.RECOMMEND function while specifying the parameters for our prediction.

The recommendation engine does not need to take any additional input parameters besides the model itself. If the model has one input column, the model will only return the recommendations for the rows in the input. If no input values are provided, the model will apply the prediction for each combination of users and items in the original dataset.

ML.RECOMMEND returns three columns:

  • A column that represents the user. In our implementation, this is identified by the fullVisitorID column.
  • A field dedicated to the item that is recommended to a specific user. In our case, this is represented by the purchased_product_id column.
  • A third column that represents the predicted rating...