BI and reporting
BI is a capability that ingests business data and presents it in user-friendly views such as reports, dashboards, charts, and graphs. BI tools enable business users to access different types of data, including historical and current, third-party, and in-house, as well as semi-structured data and unstructured data such as social media. Users can analyze this information to gain insights into how the business is performing. Although BI does not tell business users what to do or what will happen if they take a certain course of action, neither is BI only about generating reports. Instead, BI offers a way for people to examine data to understand trends and derive insights.