Book Image

Principles of Data Science - Third Edition

By : Sinan Ozdemir
Book Image

Principles of Data Science - Third Edition

By: Sinan Ozdemir

Overview of this book

Principles of Data Science bridges mathematics, programming, and business analysis, empowering you to confidently pose and address complex data questions and construct effective machine learning pipelines. This book will equip you with the tools to transform abstract concepts and raw statistics into actionable insights. Starting with cleaning and preparation, you’ll explore effective data mining strategies and techniques before moving on to building a holistic picture of how every piece of the data science puzzle fits together. Throughout the book, you’ll discover statistical models with which you can control and navigate even the densest or the sparsest of datasets and learn how to create powerful visualizations that communicate the stories hidden in your data. With a focus on application, this edition covers advanced transfer learning and pre-trained models for NLP and vision tasks. You’ll get to grips with advanced techniques for mitigating algorithmic bias in data as well as models and addressing model and data drift. Finally, you’ll explore medium-level data governance, including data provenance, privacy, and deletion request handling. By the end of this data science book, you'll have learned the fundamentals of computational mathematics and statistics, all while navigating the intricacies of modern ML and large pre-trained models like GPT and BERT.
Table of Contents (18 chapters)

How do we obtain and sample data?

If statistics is about taking samples of populations, it must be very important to know how we obtain these samples, and you’d be correct. Let’s focus on just a few of the many ways of obtaining and sampling data.

Obtaining data

There are two main ways of collecting data for our analysis: observational and experimentation. Both these ways have their pros and cons, of course. They each produce different types of behavior and, therefore, warrant different types of analysis.

Observational

We might obtain data through observational means, which consists of measuring specific characteristics but not attempting to modify the subjects being studied. For example, if you had tracking software on your website that observes users’ behavior on the website, such as length of time spent on certain pages and the rate of clicking on ads, all the while not affecting the user’s experience, then that would be an observational study...