Book Image

Associations and Correlations

By : Lee Baker
Book Image

Associations and Correlations

By: Lee Baker

Overview of this book

Associations and correlations are ways of describing how a pair of variables change together as a result of their connection. By knowing the various available techniques, you can easily and accurately discover and visualize the relationships in your data. This book begins by showing you how to classify your data into the four distinct types that you are likely to have in your dataset. Then, with easy-to-understand examples, you’ll learn when to use the various univariate and multivariate statistical tests. You’ll also discover what to do when your univariate and multivariate results do not match. As the book progresses, it describes why univariate and multivariate techniques should be used as a tag team, and also introduces you to the techniques of visualizing the story of your data. By the end of the book, you’ll know exactly how to select the most appropriate univariate and multivariate tests, and be able to use a single strategic framework to discover the true story of your data.
Table of Contents (9 chapters)

Limitations and Assumptions of Multivariate Analysis

Although each individual method of multivariate analysis has its own assumptions (discussed at the relevant point in the text), there is one assumption that is common to all, and that is the assumption of linearity.

The assumption is that the outcome changes linearly with each predictor variable. If the predictor variable is linear, then the assumption is that for a linear change in the predictor variable there will be a linear change in the outcome. When the predictor is ordinal, the size of the change in the outcome is the same for each unit change in the predictor.

What will likely change is the scale of the change, depending on the predictor variable. When variable A has a greater effect on the outcome than variable B, then a one-unit change in A will lead to a greater change in the outcome than a one-unit change in B. Each predictor variable may be weighted differently (the coefficients), but the assumption of linearity remains the...