Associations and correlations are ways of describing how a pair of variables change together as a result of their connection. By knowing the various available techniques, you can easily and accurately discover and visualize the relationships in your data. This book begins by showing you how to classify your data into the four distinct types that you are likely to have in your dataset. Then, with easy-to-understand examples, you’ll learn when to use the various univariate and multivariate statistical tests. You’ll also discover what to do when your univariate and multivariate results do not match. As the book progresses, it describes why univariate and multivariate techniques should be used as a tag team, and also introduces you to the techniques of visualizing the story of your data. By the end of the book, you’ll know exactly how to select the most appropriate univariate and multivariate tests, and be able to use a single strategic framework to discover the true story of your data.