Data, at present, has become one of the most valuable resources, driving our economy by impacting every single industry in today’s global market. This book is all about how data plays a dominant role in making crucial business decisions. The book begins with an introduction to the variation of business trends through the course of time and the factors involved. You will study the three major drivers of change, including the connected economy, the internet of things, and the co-creation. Once you know how and why the market shifts, you will understand the data’s significance and how it became a key asset for the majority of firms to facilitate accurate business decisions. In the concluding chapters, you will learn how companies achieve data-driven strategy implementation through its four crucial characteristics. By the end of this book, you will have thoroughly explored the potential of big data and developed a possible approach to monetize it.