How flipping data from a
byproduct to a core business
can save companies
Business model patterns offer a luxuriously remote way of looking at implementing Data Driven Strategy. It is far easier to draw a model than it is to put it into practice. As mentioned earlier, making physical changes in process and proposition is not enough. It takes conviction, convincing, and extensive onboarding of colleagues and business partners. In the following chapters, I will demonstrate how companies have achieved Data Driven Strategy implementation, and I will elaborate on four important characteristics of Data Driven Strategies that helped them become successful.
When Google introduced AdWords in 2000, the company was looking for a scalable business model built on the added value of its search engine. Google at the time regarded itself as a search engine company. Perhaps some within the organization may have envisioned Google as a library, a publisher or a hub. And I...