Markers are a great way to turn static screens into something a bit more interactive. They also give you the opportunity to expand your screen real estate by containing text you may have otherwise placed on the screen itself.

Instead, your audience will get to see more of the screen content and imagery, while stashing all the good information away—which can either be text-only, audio-only, images, or a combination of any of those elements—in a hover and revealing or clicking and revealing the marker. Sneaky interactivity is the best kind!

One of the most common uses for markers is to display textual content associated with a relevant portion of the screen. For example, if you were looking at a map, markers may be used to display city-related statistics. In this example, I'll be calling attention to the anatomy of a friendly wildlife creature, the bear.

To add a marker, select Marker from the Insert tab and choose the icon that speaks to your design need. Or, if none of the built...