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  • Book Overview & Buying iAd Production Beginner's Guide
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iAd Production Beginner's Guide

iAd Production Beginner's Guide

By : Ben Collier
4 (3)
Buy this Book
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iAd Production Beginner's Guide

iAd Production Beginner's Guide

4 (3)
By: Ben Collier
Buy this Book

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (14 chapters)
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Preface
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Preface
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What this book covers
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What you need for this book
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Who this book is for
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Conventions
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Time for action — heading
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Reader feedback
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Customer support
Lock Free Chapter
1
1. Getting Started with iAd
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1. Getting Started with iAd
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Learning what an iAd is
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Discovering what makes an iAd awesome
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Describing the anatomy of an iAd
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Understanding your iAd
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Using tools to create and test iAds
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Joining the developer program
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Time for action — checking your Mac
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Time to get a Mac
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Time for action — signing up for the developer program
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Summary
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2. Preparing Your Content for Mobile
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2. Preparing Your Content for Mobile
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Including media in iAds
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Overcoming mobile constraints
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Working with images
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Time for action — cropping images using Preview
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Time for action — cropping a selection
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Time for action — removing solid colors
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Time for action — optimizing an image
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Including audio
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Time for action — converting an mp3 to work on iOS
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Incorporating video
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Time for action — encoding a video
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Summary
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3. Making Your iAd
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3. Making Your iAd
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Getting iAd Producer
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Time for action — installing iAd Producer
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Working with iAd Producer
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Setting up your ad
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Time for action — creating a new project
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Getting the resources
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Building your banner
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Time for action — making the banner
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Time for action — changing the background
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Time for action — adding an image
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Time for action — supporting all orientations
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Making a splash
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Time for action — making the splash screen
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Previewing the ad
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Time for action — testing your iAd
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Adding a menu
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Time for action — making a menu
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Building the core ad pages
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Time for action — making the image gallery
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Time for action — shake shake shake
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Time for action — store finder
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Summary
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4. Making Sure It Works
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4. Making Sure It Works
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Testing in Safari
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Time for action — going on Safari
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Testing in the simulator
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Time for action — installing Xcode with the Mac App Store (easy)
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Time for action — installing Xcode manually (harder)
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Time for action — opening an ad
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Time for action — simulating hardware in the simulator
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Time for action — simulating different devices
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Testing on the device
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Time for action — putting iAd Tester on your devices
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Time for action — exporting our iAd
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Time for action — copying our ad to the device
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Time for action — testing the ad
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Time for action — wireless deployment
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Submitting your ad
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Time for action — publishing on the network
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Tackling common problems
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Time for action — validating your iAd
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Time for action — checking the network you're connected to
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Sharing a demo
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Time for action — taking a screenshot
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Time for action — lights, camera, action
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Summary
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5. Templates and Objects
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5. Templates and Objects
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The templates
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Time for action — creating a banner
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Using splash screens and preroll videos
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Time for action — prerollin'
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Using the menu templates
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Time for action — making the menu
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Creating more pages
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Time for action — pages
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Creating more advanced styles
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Time for action — where's your style?
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Time for action — what a state!
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Going beyond templates with objects
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Time for action — adding objects
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Time for action — more objects
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Tweaking the transitions
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Time for action — transitions
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Adding some animation
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Time for action — animations
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Finishing touches
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Summary
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6. Ad Destinations and Actions
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6. Ad Destinations and Actions
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Opening external websites
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Selling digital products
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Time for action — downloading an app from our ad
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Time for action — getting iTunes Store IDs
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Time for action — fixing our ad
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Advanced store finders
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Time for action — adding a store finder
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Time for action — hidden pages
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Sending a message
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Time for action — sending the message
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Summary
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7. Building for the Big Screen
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7. Building for the Big Screen
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Creating an iPad iAd
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Time for action — setting up an iPad project
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Time for action — adding a banner to your iPad ad
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Filling the screen with HTML5 full screen banners
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Time for action — providing multiple banner creatives
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Time for action — creating an immersive video experience
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Time for action — testing full screen banner situations
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Making massive menus
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Time for action — combining objects to create a unique menu
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Creating a grand gallery
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Time for action — making memories in a gallery
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Scrolling content with a scroll view
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Time for action — scrolling content in our ad
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Increasing footfall with a store finder
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Time for action — adding the store finder
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Summary
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8. Enhancing Our App with Code
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8. Enhancing Our App with Code
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JavaScript
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Accessing page objects
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Time for action — accessing an object
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Handling user events
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Time for action — detecting a tap and sending an e-mail
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Time for action — adding something extra to our e-mail
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Adding a calendar entry
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Time for action — using the calendar
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Playing audio
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Time for action — controlling an audio player
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Tweeting with Twitter
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Time for action — tweeting the tweet
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The debugger
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Summary
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9. Managing a Successful iAd Campaign
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9. Managing a Successful iAd Campaign
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Finding your audience
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Pricing models
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Measuring success
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Time for action — viewing the logs
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Customizing the logs
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Time for action — customizing the logs
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Time for action — using sections
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Going live
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Tracking the campaign
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Summary
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10. Adding iAds into Your App
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10. Adding iAds into Your App
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Setting up the base project
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Time for action — a placeholder app
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Time for action — running on the device
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Adding the banner to your view
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Time for action — adding the banner
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Handling orientation changes
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Time for action — you spin me right round
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Handling no available ads
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Time for action — ban the banner
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Time for action — clean the code
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Summary
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11. Tracking Revenue and Fallbacks
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11. Tracking Revenue and Fallbacks
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Enabling live ads
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Time for action — signing the dotted line
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Time for action — enabling ads
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Monitoring your income
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Time for action — analysing earnings
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Fallbacks
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Time for action — adding another ad
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Summary
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A. Pop Quiz — Answers
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Chapter 2, Preparing Your Content
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Chapter 3, Making Your iAd
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Chapter 4, Making Sure it Works
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Chapter 5, Templates and Objects
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Chapter 6, iAd Destinations
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Chapter 7, Building for the Big Screen
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Chapter 8, Creating Interactive Ads
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Chapter 9, Managing a Successful iAd Campaign
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Chapter 10, Adding iAds into Your App
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Chapter 11: Tracking Revenue and Fallbacks
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Index
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Index

Summary

We've learned a lot in this chapter. You now know that an iAd is an exciting marketing opportunity on Apple iOS devices, the iPhone, iPod touch, and iPad. iAds stand out because they offer an unparalleled interactive experience. Each iAd is a tiny interactive webpage, using HTML5, CSS3, and JavaScript. An iAd has four key parts:

  1. A Banner: The engaging opportunity for users to tap on your iAd.
  2. A Transition: A non-jarring animation between your banner and splash page.
  3. A Splash page: Makes waiting fun for the user and keeps their attention.
  4. The Core Ad Unit: The navigation and subpages that make up the key opportunities to impress the user.

iAd Producer is the tool that we'll be using to build your iAd. We can test our iAds in the iAd Simulator and on our devices using the iAd Tester App.

In this chapter, we have also:

  1. Got the required hardware to run the tools we'll be using.
  2. Signed up to the developer program to get the tools to build and test some great iAds!

Now that you have an understanding of what an iAd is and have access to the tools, we can move on to Chapter 2, Preparing Your iAd Content, where we'll look at preparing your media and content for an iAd and the constraints of delivering media to mobile devices.

Note

If you want to find out more about iAds before we get started building them, check out Apple's Sales Pitch athttp://advertising.apple.com/ and iAd Documentation athttps://developer.apple.com/library/iad/[requires developer sign in].

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