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Book Overview & Buying
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Table Of Contents
iAd Production Beginner's Guide
By :
iAd Production Beginner's Guide
By:
Overview of this book
Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device.
iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.
You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (14 chapters)
Preface
Free Chapter
1. Getting Started with iAd
2. Preparing Your Content for Mobile
3. Making Your iAd
4. Making Sure It Works
5. Templates and Objects
6. Ad Destinations and Actions
7. Building for the Big Screen
8. Enhancing Our App with Code
9. Managing a Successful iAd Campaign
10. Adding iAds into Your App
11. Tracking Revenue and Fallbacks
A. Pop Quiz — Answers
Index
