There is a plethora of information available and being created today. With the advent of the internet and the rise of social media platforms, it is estimated that humans create 2.5 quintillion bytes of data. This information is utilized by many groups of people, marketers being at the top of the chain. Big data enables organizations to mine meaningful information from this insane amount of data that would have otherwise gone to waste. Advertisers today know their targets better since they have profiled them based on the information available on the internet. 13 years since its inception, Facebook has already grown to a monthly active user base of over two billion people. Instagram and Twitter combined have almost a billion monthly active users.
LinkedIn, which was recently acquired by Microsoft, has approximately 106 million monthly active users. This is an interesting...