Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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Chapter 6. GDPR and Regulatory Compliance

The General Data Protection Regulation (GDPR) is a European Union regulatory policy that regulates the collection, storage, use, and sharing of personal data for all businesses dealing with clients that are based in the European Union.

In this chapter, we're going to take a look at regulatory compliance, with a focus on GDPR. We'll be looking at:

  • Why GDPR is here.

  • What GDPR is and its key elements.

  • GDPR obligations and impacts.

  • Mapping the key elements of GDPR to CRM entities.

  • GDPR's effect on technology, tools, people, and processes.

  • GDPR from a business point of view.

  • Further reading into GDPR.

We'll talk about the design pattern that you would need to follow when implementing GDPR through a CRM platform. Specifically, we're going to look at a solution design that could be implemented on most CRM platforms in order to make your company GDPR-compliant.

The entire discussion around this regulation is a complex one. It will require significant investment from...