Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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System performance

The system performance, in general, affects user acceptance. There are a number of factors that affect the system performance that you need to consider in your design, such as form load. Loading a CRM form should not take more than five seconds; as everyone agrees, the speed of loading forms is an important issue when it comes to user acceptance.

Other factors that affect the performance of form load include:

  • Client hardware and software. For example, with the Celeron type of CPU, it may have a bad impact on script processing, different browsers, and so on.

  • The design of the solution in general (entities, fields, relationships, integration, and so on):

    • The number of entities (record types).

    • Relationship of entities.

    • The number of fields.

    • Cascaded views.

    • Processes.

  • The type and architecture of the platform.

  • Infrastructure (network, related applications, and so on).