Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
Index

Big data


Another real challenge for businesses today is the rapidly growing amount of data, which has been expanding dramatically across all organizations. Through the mass adoption of the Internet and social media, there is even more data out there that companies want to leverage to improve their sales and marketing operations.

Big data, as a topic, is the new science for dealing with datasets that are too large or complex to be dealt with using traditional data processing applications. It's the science of leveraging AI and ML to analyze systematically extracted information from a variety of sources.

Companies are starting to adopt the cloud in order to store mass quantities of data, integrate with social media platforms, and leverage big data technology to slice and dice this data. This way, they can gain business insights through AI, ML, and cognitive services, all in order to gain a business advantage over their competitors and big tech companies.

So, now the question is, how would your...