With the democratization of AI and ML, combined with the mass spread of the internet, IoT, social media, and big data, we are witnessing a fundamental change in the way we do business and communicate with our clients and partners today. All of this is directly affecting our CRM processes.

With most CRM systems, you can create a similar experience for users, as the functionality of most available tools is continuously improving and is similar for major vendors, but the true value to your business is in the ecosystem your CRM platform can provide. Being in the cloud is not the only differentiator; how your CRM platform can leverage new technologies, the smart cloud, and the services that are available through the smart cloud is important for your business.

Here you will need tools that provide a seamless, bi-directional, and tight integration with your sales, marketing, and service processes within your CRM platform, such as the Microsoft Power Platform. With such a tool, the future...