Book Image

Building a Cyber Resilient Business

By : Dr. Magda Lilia Chelly, Shamane Tan, Hai Tran
Book Image

Building a Cyber Resilient Business

By: Dr. Magda Lilia Chelly, Shamane Tan, Hai Tran

Overview of this book

With cyberattacks on the rise, it has become essential for C-suite executives and board members to step up and collectively recognize cyber risk as a top priority business risk. However, non-cyber executives find it challenging to understand their role in increasing the business’s cyber resilience due to its complex nature and the lack of a clear return on investment. This book demystifies the perception that cybersecurity is a technical problem, drawing parallels between the key responsibilities of the C-suite roles to line up with the mission of the Chief Information Security Officer (CISO). The book equips you with all you need to know about cyber risks to run the business effectively. Each chapter provides a holistic overview of the dynamic priorities of the C-suite (from the CFO to the CIO, COO, CRO, and so on), and unpacks how cybersecurity must be embedded in every business function. The book also contains self-assessment questions, which are a helpful tool in evaluating any major cybersecurity initiatives and/or investment required. With this book, you’ll have a deeper appreciation of the various ways all executives can contribute to the organization’s cyber program, in close collaboration with the CISO and the security team, and achieve a cyber-resilient, profitable, and sustainable business.
Table of Contents (14 chapters)

What the CMO and CPO roles have in common

Everything revolves around data, and data is what both of the CMO and CPO roles have in common—one collects it and the other protects it.

With regard to clients, marketing has access to the most sensitive information. It is the responsibility of the marketing team to indicate how the information was gathered with technology, and how it will be utilized by the company. (The technology marketing uses generally will have been approved by the CTO or CIO.) As a result, the CMO must ensure the team adheres to data best practices. Those best practices are usually defined by the privacy policies established by the CPO, in alignment with the relevant privacy regulations and laws. For example, features such as unsubscribing from mailing lists or notifications of privacy policies are mandatory by law in certain countries.

As soon as the data is collected, both the CMO and CPO need to make sure they handle it properly, as each data record...