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  • Book Overview & Buying Professional WordPress
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Professional WordPress

Professional WordPress - Third Edition

By : Brad Williams, David Damstra, Hal Stern
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Professional WordPress

Professional WordPress

By: Brad Williams, David Damstra, Hal Stern

Overview of this book

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and has grown to be the largest self-hosted website platform in the world. This book will help you to use WordPress efficiently, effectively, and professionally, with new ideas and expert perspectives on full system exploitation. This book starts with an overview of the WordPress system, its major functional elements, and a top-level description of what happens when a WordPress generated web page is displayed. Next, you’ll dive into the core of WordPress, studying internal code flow and data structures. You’ll also learn how to extend WordPress through plugins and customize them via themes. The last section of this book combines a developer view of user experience and optimization with the deployer requirements for performance, security, and enterprise integration. By the end of this book, you’ll have enough knowledge to develop and deploy successful WordPress sites. By the end of this book, you’ll have enough knowledge to develop and deploy successful WordPress sites.
Table of Contents (26 chapters)
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18
TITLEPAGE
19
COPYRIGHT
20
DEDICATION
21
ABOUT THE AUTHORS
22
ABOUT THE TECHNICAL EDITOR
23
CREDITS
24
ACKNOWLEDGMENTS
25
ADVERT
26
END USER LICENSE AGREEMENT

9
Theme Development

WHAT’S IN THIS CHAPTER?            

  • Understanding the various files and templates that constitute a theme
  • Modifying an existing theme to meet your own needs
  • Identifying the different reasons to use a project theme or a child theme

Content is king, right? That is certainly true. Nothing is going to drive visitors to your site, and keep them coming back, except for your content. Even if you have the best content on the Internet for your topic, you have to present it to the reader, the browser, and to the search engines so that your content can be consumed.

That is what themes are for. Themes control the presentation layer of your site, including both the user experience and how it is offered to the consumer. Themes also control the logic that determines which type of page and, therefore, which type of loop is to be used.

This chapter reviews how to install a theme on your website and then takes...

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83
Tech Concepts
36
Programming languages
73
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Professional WordPress
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