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  • Book Overview & Buying Professional WordPress
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Professional WordPress

Professional WordPress - Third Edition

By : Brad Williams, David Damstra, Hal Stern
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Professional WordPress

Professional WordPress

By: Brad Williams, David Damstra, Hal Stern

Overview of this book

WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and has grown to be the largest self-hosted website platform in the world. This book will help you to use WordPress efficiently, effectively, and professionally, with new ideas and expert perspectives on full system exploitation. This book starts with an overview of the WordPress system, its major functional elements, and a top-level description of what happens when a WordPress generated web page is displayed. Next, you’ll dive into the core of WordPress, studying internal code flow and data structures. You’ll also learn how to extend WordPress through plugins and customize them via themes. The last section of this book combines a developer view of user experience and optimization with the deployer requirements for performance, security, and enterprise integration. By the end of this book, you’ll have enough knowledge to develop and deploy successful WordPress sites. By the end of this book, you’ll have enough knowledge to develop and deploy successful WordPress sites.
Table of Contents (26 chapters)
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18
TITLEPAGE
19
COPYRIGHT
20
DEDICATION
21
ABOUT THE AUTHORS
22
ABOUT THE TECHNICAL EDITOR
23
CREDITS
24
ACKNOWLEDGMENTS
25
ADVERT
26
END USER LICENSE AGREEMENT

USABILITY AND USABILITY TESTING

Your client is probably not the end user. Furthermore, your clients do not know what their users really want. For that matter, those in the content creation side of things, be they developers or writers, do not know what the eventual users—the readers—really want, unless there is some sort of feedback mechanism, such as testing. Web design is one of those weird trades where everyone thinks they know what is best. Think back to the marketing person who wanted every element to be the most important element on the page, which in the end created a wash of blinking badges.

Your clients generally think they know what their users want because it is what they would want when visiting a site of this nature—that is, the site you are building. This works sometimes. But often, your clients have an intimate knowledge of the topic that their visitor does not have, making it impossible to be objective. For example, one of the authors did a project...

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83
Tech Concepts
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Programming languages
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Professional WordPress
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