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Table Of Contents
Professional WordPress - Third Edition
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Your client is probably not the end user. Furthermore, your clients do not know what their users really want. For that matter, those in the content creation side of things, be they developers or writers, do not know what the eventual users—the readers—really want, unless there is some sort of feedback mechanism, such as testing. Web design is one of those weird trades where everyone thinks they know what is best. Think back to the marketing person who wanted every element to be the most important element on the page, which in the end created a wash of blinking badges.
Your clients generally think they know what their users want because it is what they would want when visiting a site of this nature—that is, the site you are building. This works sometimes. But often, your clients have an intimate knowledge of the topic that their visitor does not have, making it impossible to be objective. For example, one of the authors did a project...
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