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Professional WordPress - Third Edition
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Viewing traffic statistics allows you to see which content on your site is actually bringing visitors in. This shows you what content is working and what is not. In addition, traffic statistics can show you valuable information about your visitors and their hardware and software setups. This information enables you to tailor your site to accentuate the positive and support your visitors’ browsers to create a more pleasant and meaningful experience.
Statistics packages employ a couple of different methods for gathering data, and each has its own advantages and disadvantages. Likewise, each vendor puts its own spin on the traffic statistics.
You can gather traffic statistics in a couple of ways. The grandfather in this realm is to parse your log files. Your web server, if configured properly, will create log files for each and every request and error that it handles. Certain statistics packages can parse these logs and create human-consumable information. Some...
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