Every day, web crawlers scrape the Internet for updates on new content to update their associated search engines. People's immediate reaction to finding web pages is to load a query on a search engine and select the first few results. Search engine optimization is a set of practices used to maintain and improve search result ranks over time.
In order to provide information to web crawlers, websites provide keywords in their HTML meta tags and content. The optimal procedure to attain effective keyword usage is to:
Come up with a set of keywords that are pertinent to your topic
Research common search keywords related to your website
Take an intersection of these two sets of keywords and preemptively use them across the website
Once this final set of keywords is determined, it is important to spread them across your website's content whenever possible. For instance, a ski resort in California should ensure that their...