Book Image

Magento 2 Development Essentials

By : Fernando J Miguel
Book Image

Magento 2 Development Essentials

By: Fernando J Miguel

Overview of this book

Magento is the e-commerce software and platform trusted by the world's leading brands. Used by thousands of merchants for their transactions worth billions, it provides the flexibility to customize the content and functionality of your website. By strengthening your fundamentals in Magento development, you can develop the best solutions and take advantage of the growing market. This fast-paced tutorial will provide you with skills you need to successfully create themes, extensions, and solutions to Magento 2 projects. This book begins by setting up Magento 2 before gradually moving onto setting the basic options of the Sell System. You will take advantage of Search Engine Optimization aspects, create design and customize theme layout, develop new extensions, and adjust the Magento System to achieve great performance. By sequentially working through the steps in each chapter, you will quickly explore all the features of Magento 2 to create a great solution. With ample examples and a practical approach, this book will ensure your success with this astonishing e-commerce management system.
Table of Contents (16 chapters)
Magento 2 Development Essentials
About the Author
About the Reviewers

Chapter 3. Working with Search Engine Optimization

Search Engine Optimization (SEO) is a technique to build your site following good practices established by W3C Consortium and search engines, such as Google, to increase your site's visitation and ranking. On Magento, we need to configure the system properly to take advantage of this feature. Nowadays, SEO is a prerequisite on every website on the Internet.

Magento has a great variety of tools to configure the store of SEO and allows SEO adjustment for products, categories and CMS page titles, metainformation, and headings.

SEO application is a constant job; it never ends. Basically, you need to know how Magento SEO works and what options you have to optimize its working. Magento is a search engine-friendly e-commerce platform, and you will discover its main concepts in this chapter.

In this book, you will learn some good techniques and apply them by configuring the default installation.

The following topics will be covered in this chapter...