A usability study can be executed without any prior planning, and it is possible that it will still uncover useful insights. Nevertheless, similar to any project approach, following a process and planning the various steps are critical success factors. There is no downside to planning a study upfront. The time and effort involved help to prevent unnecessary discussions down the line, a misalignment of study goals, and unhappiness with deliverables.
Communication is key to successfully completing a remote usability study. All stakeholders have to be in agreement about the framework of the study. That framework consists of the following elements:
- The product being tested
- The goal, budget, and scope of the study
- The test environment
- The participants
- The study methodology
- The schedule
- The deliverables
Each study should be kicked off with a session involving all of the stakeholders in order to establish a consensus on the framework of the study and...